You know what they say—your reputation is everything. And in the business world, it’s not just a feel-good platitude; it’s a matter of survival. One bad review or an ill-timed viral post can send your business into a tailspin faster than you can say, “That wasn’t what I meant!” 

But fear not. We’re diving deep into PR damage control for small businesses because, let’s face it—if Amazon and Starbucks aren’t immune to bad press, neither are you.  

The Fallout Is Real: Why Reputation Matters More Than Ever 

In today’s “camera-in-every-pocket” culture, a single customer with a grievance can spark a PR nightmare. Social media, review sites, and even local news can amplify small issues into colossal problems. That’s why having a plan for damage control isn’t optional—it’s essential.  

As John P. David, founder of David PR Group and guest on The Liquid...

So, you've built a business from the ground up, shed a little blood, a lot of sweat, and probably some not-so-pretty tears. Now, the thought of an “exit” is on your mind—whether it’s about cashing in, passing it on, or even retiring on a beach. But preparing your business for a smooth and profitable exit? That’s an art, my friend. So, let’s dig into what it takes to sell smart, sell high, and leave with no regrets.

Start with the Big Question: Who’s Buying?

When it comes to selling, you need to know your audience. Turns out, Wall Street is looking for Main Street businesses. As we covered in our recent episode of The Liquid Lunch Project with Jordan Wagner, private equity firms are interested in the “boring” essentials—think HVAC, plumbing, and property management. Why? Because these businesses offer steady, recurring revenue and a reliable customer base. So, if you’re the proud owner of a “boring”...

As a small business owner, the holiday season is like stepping onto a treadmill you can't get off. You’re working longer hours, juggling endless to-do lists, and trying to keep both customers and employees happy. It’s all tinsel and cheer until burnout comes sneaking down the chimney, leaving you fried, frazzled, and fueled by nothing but holiday cookies and caffeine.

Here’s the truth: managing your health and wellness isn't just a nice idea for those who have the extra time. (Extra time? What’s that?) It’s a survival skill if you actually want to make it through this season without turning into a holiday Grinch.

The good news? With a few strategies, you can dodge burnout, keep your energy up, and maybe even enjoy the holiday cheer. Who knows—you might even have a moment to relax with a glass (or three) of eggnog.

Let’s break down how to stay healthy, sane, and maybe even a little merry while your business—and everyone else—goes...

Running a small business is like playing whack-a-mole with your bank account. Just when you think you’ve got one thing handled, another financial headache pops up. And let’s be real—cash flow is often the biggest mole of them all. Without it, your dreams of growing the business—or even keeping the lights on—can quickly evaporate.

But hey, no need to lose your sanity over it (you’ll need that for the endless emails). Whether you're a bootstrapped startup or have been in the game for a while, managing your cash flow effectively is non-negotiable. So, let's dive into some actionable (and, dare we say, fun?) tips to get your cash flowing in the right direction.

Invoice Faster Than a Speeding Bullet

Yes, we’re starting with the basics. If you’re not invoicing on time, you’re leaving money on the table—and worse, delaying payments can put a chokehold on your cash flow. Think of it this way: if you’re slow to invoice, your...

Let’s be real—when you think about press releases, you probably picture a big corporation announcing a merger or a fancy tech startup debuting its latest gadget. But here’s the truth: press releases aren’t just for the big guys. They’re a secret weapon for small and medium-sized businesses, too. You might be thinking, "That’s old-school, right?" Wrong. Press releases are still one of the most underrated tools in your marketing arsenal.

If you’re looking for ways to get your name out there, gain credibility, and attract some much-needed attention, you should definitely be using press releases. Let’s break down why:

1. Instant Credibility Boost

When your business sends out a press release, it shows the world you’ve got something important to say. It screams, “Hey, look at us—we’re making moves!” And guess what? People listen. Press releases give your business an air of legitimacy that your average Instagram...

We all know the drill. The leaves start falling, the snow starts piling up, or summer rolls in, and suddenly—bam!—sales hit a nosedive. Every small business owner dreads the seasonal sales slump. But here's the kicker: while you can’t eliminate the seasons (unless you’re Zeus, which, spoiler alert, you’re not), you can prep your business to weather the storm.

Ready to minimize the damage? Let’s dive into six techniques that’ll keep you afloat, even when the customers start ghosting you like a bad Tinder date.

1. Diversify Your Offerings

The best way to not put all your eggs in one seasonal basket? Diversify. Sure, your pumpkin spice latte business is booming from September to November, but what’s happening in March? Introduce new products or services that complement your main hustle but aren’t reliant on any one season. Keep your audience interested, and more importantly, keep the cash flow going. Think off-season...

Securing funding is one of the biggest challenges small business owners face. Whether you’re just starting out or looking to scale, the process is often slow, rigid, and full of roadblocks. Traditional lenders don’t always get it – they focus on outdated requirements that leave many businesses frustrated and stuck. But that’s where Credit Banc by Shield Advisory Group comes in. We’ve listened to the struggles of small business owners, and we’ve created a solution that’s fast, flexible, and built around your business’s needs.

The Problem with Traditional Business Financing

Let’s face it: most small businesses don’t have the luxury of time. Waiting weeks for an approval and then even longer to access funds can slow down growth and, in some cases, put businesses in jeopardy. The demands of running a business don’t wait, so why should your financing?

On top of that, traditional lenders often rely on rigid requirements...

Ever feel like your business is running you instead of the other way around? If your daily routine has you putting out fires left and right like you’re a member of the NYFD, it’s time to call in some reinforcements. Automation tools can take over the boring, time-sucking tasks that keep you from focusing on the big stuff.

And you don’t need to be a tech wizard to set these up, either. We're talking free, easy-to-use tools that can shave off hours of grunt work every week. 

Here’s our list of 7 free automation tools you need to start using ASAP to reclaim your time.
 

1. Zapier

What It Does: Think of Zapier as your business’s personal assistant. It connects your favorite apps and automates repetitive tasks without you lifting a finger. For instance, you can set it up to save Gmail attachments directly to Dropbox or sync new leads from your website to your CRM.

Why You Need It: If you’re constantly switching between apps and...

We get it. Running a small business means balancing a hundred things at once (things that are often on fire), and sometimes, the thought of investing in your own growth can seem like just another line item you can’t afford right now. 

But here’s the thing: waiting too long to invest in your business might be the most expensive mistake you’ll ever make. 

Don’t believe us? Keep reading to learn why “waiting for the right time” to grow could be killing your business—and your future success.

Opportunity Doesn’t Wait Around

You know that saying “opportunity knocks”? Well, sometimes it bangs on your door like a debt collector at 6 a.m. The longer you sit back and play it safe, the more you’re leaving money and growth on the table. And let’s be honest: in the world of small business, time is money. 

That prime real estate location you’ve been eyeing? Someone else just snagged it. 

The new...

Let’s be real for a second. Small business funding sounds straightforward, right? You need cash, you get a loan, and boom—problem solved. 

Wrong. 

In reality, not fully understanding small business funding can wreck your business faster than a late-night tax audit. We’re not talking about just missing out on better rates or leaving money on the table; we're talking about sinking your whole damn ship because you didn’t read the fine print.

Here’s the deal: small business funding is more than just getting approved for a loan. If you don't understand how to navigate the landscape, you’re setting yourself up for financial headaches—and, in some cases, straight-up failure.

The Interest Rate Illusion: Don’t Get Fooled

"Low interest rate!" That's how they hook you, right? Sounds sexy, but let’s dig deeper. 

A low rate on a loan doesn’t always mean you’re saving money in the long run. Short repayment...